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#valuable #thisisnotart #youarewhatyouwear #beconscious #shapeyourdesires #nurtureyourthoughts #encourage #staytrue #whatisreality #breakboundaries
Reality is pure fiction, it revolves around a good idea, well known and widely discussed, and as any aphoristic thought, it has many different possible interpretations.
Who wrote or who structured language in such way, created one of the mantras which explains to us how we process and understand anything that surrounds us. It tells us where reality is: reality doesn’t lay far from our thoughts. It also expounds how our brain works: by creating reality. Out of all the different interpretations about this topic, some of them would be placed in a dark and malicious spot: as reality is fiction everything can be taken into consideration, because everything can be true. If everything is possible, nothing is.
Some others would settle in the honest side, where, talking interpretatively, we would find an adult approach to the topic: no-one has the truth in their hands. Here the concept of fiction is lovable, trustful, brave, creative. There is no fear, because reality is varying, different, diverging.
This feeling is well transmitted by the work of René Magritte for example. Is what we have in front of us the same that stands behind it? Does the foot fit the shoe? Should I throw the house out of the window? Does a flower contain the sky? Why don’t we consider a horse with the mane of a woman? Night during the day? A rock flowing in the air? Why something so far from us suddenly feels familiar?
In the series of painting The treachery of images, well represented by Ceci n’est pas une pipe the author comes to tell us that even if we see the world as if it was outside of us, far and alienate, the representation we have of it is located inside of our own minds. In the same way, we situate in the past something that happens in the present because space and time shape our reality, and our daily experiences.
In this new challenge, discover the creations of the artists, in this case jewellers, who are giving us the freedom to re-think our realities. They offer us the opportunity to give value to intelligence. They demand us to be responsible for the reality we create.
All this gallantry, all this irony in the language we use, force in the expression of our beliefs, dandy technique, innovative approach to possible solutions... All this reality weighting inside fiction, will be suggested to you through our selection of Artists, so that you can observe it, value it and choose which piece fits your mind best.
>> Look at the full campaign in Instagram
A Captivating Wall Calendar for 2019. Exhibits from Pforzheim’s Jewellery Museum worn by people of our day and age17Oct2018
Supporting Emerging and Established Artists Worldwide. Awards at Joya 201816Oct2018
Naomi Clarke: School of Jewellery. Birmingham City University. Selected Graduate 201816Oct2018
Walking around the Fair you could see many already well-known jewellery artists. A Review of JOYA, Barcelona Art Jewelle...09Oct2018
The other side of identity. The mining practices in Argentina through the work of artist Guigui Kohon02Oct2018
The Art of Alignment. Intersezioni by Stefania Lucchetta02Oct2018
The Review of Art Jewelry Night 201801Oct2018
Sonia Pibernat: Hochschule Trier. Selected Graduate 201826Sep2018
Tiaan Beukes: Stellenbosch University. Selected Graduate 201824Sep2018
Pia David: PXL-MAD School of Arts. Selected Graduate 201823Sep2018
Shelly McMahon: Cranbrook Academy of Art. Selected Graduate 201821Sep2018
Ana Pavez: WE WALKA Jewelry School. Selected Graduate 201819Sep2018
Ailsa Morrant: Glasgow School of Art. Selected Graduate 201816Sep2018
Benjamin Kellogg: State University of New York at New Paltz. Selected Graduate 201815Sep2018
Sanna Wallgren: HDK. Academy of Design and Crafts. Selected Graduate 201814Sep2018