Karin und Bertram Schmidt-Friderichs: The future of the book is bright

We cordially invite you to a talk in Pinakothek der Moderne on Thursday, November 27, 2014, 19:00 h.

Great content always deserves great design and mindful production, bad content does not even deserve to be published – a look behind the scenes of the multiple award-winning publisher Hermann Schmidt Mainz by publishers Karin and Bertram Schmidt-Friderichs. How one can imagine the daily business in such a publishing business, which hurdles are to be overcome and why investing in material in spite of smaller margins sometimes pays off, is revealed in this talk with hands-on experience as well as book examples.
More info

Organizer: Die Neue Sammlung - The International Design Museum Munich
Location: Ernst von Siemens-Auditorium, Pinakothek der Moderne | Barerstrasse 40, 80333 Munich
Free entrance | The lecture is held in German.

Looking forward to meeting you and your friends at this occasion
with best regards
Corinna Roesner