The New Italian Design

Exhibition  /  22 Jun 2013  -  11 Aug 2013
Published: 26.06.2013
Academy of Art University - The Cannery
Andrea Branzi Silvana Annicchiarico

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This exhibition offers an overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political, and technology changes that occurred over the past Century.
Triennale Design Museum presents an upgraded and updated 2013 edition of The New Italian Design exhibition at the Cannery Galleries of Academy of Art University, San Francisco, from 22 June until 11 August 2013: an overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political, and technology changes that occurred over the past Century.

Triennale Design Museum, the first museum of Italian design, is directed by Silvana Annicchiarico, and has organized this exhibition to analyze, value and promote the new Italian creativity. As a travelling exhibition, The New Italian Design was presented in Madrid (2007), Istanbul (2010) Beijing and Nantou (2012), Bilbao (2013).

The New Italian Design in San Francisco is a part of the project Making in Italy - Making in USA: “Artisanship, Technology and Design. Innovating with Beauty,” which will be held from June 11 to June 24 in San Francisco in the framework of “2013 - Year of Italian Culture in the United States.” The initiative was conceived and curated by the Giannino Bassetti Foundation. This project is the result of a collaboration between the Giannino Bassetti Foundation, the Consulate General of Italy and the Italian Cultural Institute of San Francisco: get-togethers, events, and debates between Italian and American craftsmen, makers and intellectuals, cultivators of beauty and experts in the new technologies, joined together to define and create the economy of beauty.

The exhibition presents works from 132 designers with 288 projects. It includes 189 designers for product design, 28 for graphics, 28 for objects linked to the body like jewelry, handbags and accessories, 7 for research, 32 for food design, 4 for interior design.
The scene that emerges is rich and multifaceted; it starts from furniture design and touches upon new forms of communication, from food to web design, from fashion to textile design, from jewel design to graphic and multimedia all the way to interior design and object design.
The exhibited works range from self produced prototypes to large-series products, from works of art to merely industrial artefacts. Many of the involved designers are already well established at an international level and are employed by important companies in the industry. Presented for the first time in 2007, at Triennale di Milano, The New Italian Design is the result of a survey on a national scale focused on the passage from the XX to the XXI century and the substantial change in the role of the profession.

Silvana Annicchiarico says: “Contemporary design is to be found in a decidedly different model from the one that dominated in the age of the ‘Masters’. In those days, design culture aimed to create finished, functional products, whereas today – in what has in a certain sense become a ‘mass profession’ – design generates processes more than products, and appears primarily as a form of self-representation of the designer's ability to imagine, create and innovate. Today's new designers are neither the heirs nor the pupils of the various Munaris, Magistrettis and Castiglionis. They are something else. Insisting on thinking of them as ‘little’ masters means to continue forcing them parasitically into twentieth-century paradigms that no longer hold true. It means doing an injustice to them and to their diversity and originality, as well as to the design system as a whole. Finding one's way around the new, ever-changing world of Italian design, which is made of team effort and horizontal movements more than individual, vertical actions, requires no nostalgia for a golden age that has had its time. What is needed is a new ability to explore and take risks, and possibly even lose one's way, only to find it again. The New Italian Design exhibition is an attempt to move in this direction”


With work by:
4P1B Design Studio, Massimiliano Adami, Massimiliano Alajmo, Arabeschi di latte, Antonio Aricò, Dodo Arslan, Stefano Asili, Enrico Azzimonti, Alessandra Baldereschi, Gabriele Basei, BenedettiEdizioni, Thomas Berloffa, Alessandro Biamonti, Giorgio Biscaro, Giorgio Bonaguro, Denise Bonapace, Massimo Bottura, Alessandro Busana, Pier Bussetti, Elio Caccavale, Fabio Cammarata, Moreno Cedroni, Cristina Celestino, Cristina Chiappini, Mariavera Chiari, Matteo Cibic, Ciboh, Alessandro Ciffo, CLS Architetti, Silvia Cogo, Carlo Contin, Luisa Lorenza Corna, Antonio Cos, Simona Costanzo, Carlo Cracco, CTRLZAK, Manuel Dall'Olio, Lorenzo Damiani, Deepdesign, Carmine Deganello, Andrea Deppieri, Designtrip, Leonardo Di Renzo, Sandra Dipinto, David Dolcini, dotdotdot, Esterni, Francesco Faccin, Sandra Faggiano, Odoardo Fioravanti, Formafantasma, Manuela Gandini, Gionata Gatto, Ilaria Gibertini, Roberto Giolito, Giopato&Coombes, Alessandro Gnocchi, Monica Graffeo, Diego Grandi, Gumdesign, HABITSmln, Giulio Iacchetti, Ildoppiosegno, jekyll & hyde, JoeVelluto, Lagranja, Marco Lambri, Francesca Lanzavecchia, Leftloft, Emilio S. Leo, LLdesign, Concetta Lorenzo, LS Graphic Design, Stefania Lucchetta, Emanuele Magini, Elia Mangia, Stefano Marchetti, Ilaria Marelli, Miriam Mirri, Bruno Morello, Chiara Moreschi, N!03 Studio ennezerotre, Luca Nichetto, Davide Oldani, Barbara Paganin, Lorenzo Palmeri, Daniele Papuli, Donata Paruccini, Edoardo Perri, Gabriele Pezzini, Piano Design, Sylvia Pichler, Angela Ponzini, Aldo Presta, Matteo Ragni, Marcantonio Raimondi Malerba, Riccardofabio, Ivana Riggi, rnd_lab, Andrea Ruschetti, Elena Salmistrano, Fabrizio Schiavi, Luca Schieppati, Gianmaria Sforza, Brian Sironi, Stefano Soave, Valerio Sommella, Sonnoli Leonardo, Studio FM Milano, Studio Ghigos, Studio Natural, Paolo Bazzani, Studio Pepe, Studio Pierandrei Associati, Studio Temp, Studiocharlie, Studioxdesigngroup, Tankboys, Stefano Tonti, Marco Tortoioli Ricci, Total Tool, Barbara Uderzo, Paolo Ulian, Francesco Valtolina, Vittorio Venezia, Davide Vercelli, Marco Zavagno, Zetalab, Marco Zito, Matteo Zorzenoni, ZPZ Partners, ZUP Associati.
Barbara Uderzo. Necklace: Glucogioiello – Candy chain. Marshmallows. Barbara, UderzoNecklace: Glucogioiello – Candy chainMarshmallows. Barbara Uderzo
Necklace: Glucogioiello – Candy chain

Barbara, Uderzo
Necklace: Glucogioiello – Candy chain

© By the author. Read Copyright.