Danner Talk: Subjective or objective judgement? How a jury decides who gets the prize.

Artists and designers are disappointed when they do not receive an award they applied for. Most get over their disappointment easily. But rejected candidates can sometimes feel anger if they don’t understand why the winner was more deserving. By explaining the role quality standards, traditions, originality, writing skills – and, yes, sometimes even the weather – play on a jury's decision, the first Danner Talk that took place in Landshut, Bavaria, on 19 January 2024, was a big step towards educating artists and designers on constructive ways to build a career.

The article is an exclusive feature on Danner Talks published in SMCK Magazine's latest issue (3/2024).