SMCK Magazine. Issue #10. Schmuck On The Go

Even nowadays, jewelry can be a symbol of national independence. In the documentary film Greetings from Ukraine, a SMCK Magazine production premiering at Schmuck 2024, Stanislav Drokin, Yuri Plehanov, and the GuniaProject team show how an ornament inspires people to fight for freedom and dignity two years after Russia's invasion in February 2022.

However, jewelry's huge potential still remains unknown to the broader art-loving public. Listening to experts' advice on how to increase jewelry's reach is crucial for the sector's growth.

Since 2020, the Covid-19 pandemic, the war in Ukraine, and the international energy crisis have affected every fair and art event in Germany, including Schmuck. But even before that, jewelry weeks popped up in new cities around the globe attempting to replace Schmuck's glamor with promises of visitor flow, exclusive networking, customized marketing, and dubious honors or awards. This relentless cloning did not seem to threaten Schmuck's supremacy or its mission as a creative hub and trendsetter. However, in unpredictable times, continuing to nurture such a laissez-passer attitude may deprive Schmuck of its deserved returns on its long-standing investment in know-how, commitment, and talent.

/ Editorial by Loukia Richards


SMCK Magazine issue no. 10 (80 pages) features:
 

• The more SCHMUCK, the better!
• Limiting beliefs block artists' success
• Empathy is the token of civilization
• Jewelry reflects cosmopolitan Nuremberg's past
• And more...

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> Read online / download the digital issue: https://smck.org/mag10.html
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