Jewelry as agent of political communication. SMCK ON REEL during Berlin Fashion Week, 1 to 5 July

Exhibition  /  01 Jul 2024  -  05 Jul 2024
Published: 24.06.2024

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The video festival inspired by jewelry and wearable art focuses on politics, war, sustainable resources, and the meaning of life. SMCK On Reel presents a series of screenings in three popular venues in downtown Berlin.
Street art, social trends, politics, and the city’s punk heritage are reflected in the notorious Berliner Look. The style includes Berliners’ preference for preloved clothes and accessories, individuality, club culture and unpretentiousness. This sounds encouraging for contemporary jewelry artists with similar aspirations.

However, although Berlin is home to pioneering jewelry artists and exquisite contemporary jewelry galleries, the art of adorning remains pretty undiscovered among its creative communities an art loving public. Introducing Berlin art lovers into jewelry is a challenge.
SMCK On Reel runs in parallel with Berlin Fashion Week 2024. The project has mobilized jewelry artists, fashion experts, gallerists to initiate a discourse about jewelry’s impact on contemporary culture and politics. The screenings take place in legendary cinema and film institute Arsenal at Potsdamer Platz, and in two jewelers’ collective galleries: noon in Berlin Kreuzberg and Polykiosk in Berlin Mitte.
SMCK On Reel has designed a special screening program for Berlin’s film loving, and highly politicized audience, and features a series of documentaries, jewelers’ portraits, experts talks and contemporary narratives. The SMCK On Reel program covers topics such as the war in Ukraine, social and intellectual crisis, climate change. The videos bear witness to the artists’ potential to reinvent themselves and reach new audiences through the medium video.

More than 35 video contributions portray contemporary jewelers’ pioneering role in shaping current values. The videos present artists who search for interdisciplinary junctions, support national resistance in war-ravaged Ukraine, use jewelry to promote ideas of democracy, peace, and social justice, commemorate genocides and recent tragedies, revive traditions, alert the public to the dangers of global warming, and experiment with new techniques in their quest for meaning, expression, and active political participation.

> Program:

- Political Jewelry. With Mihaela Coman, Chris Kiseno, Ba An Le, Jason Stein, Elin Flognman, Narinée Tchilinguirian, Adriana Radulescu, Dania Chelminsky, Christoph Ziegler, Loukia Richards.

- Greetings From Ukraine: Yurii Plekhanov, Natalia Kamenska, Maria Gavryliuk, Stanislav Drokin.
- Experts Talk: Sigurd Bronger, Ioannis Michaloudis, Jurgita Ludavičienė, Maja Houtman, Lisa Walker, Leo Caballero - Klimt02, Sarah Bailey, Clemens Ritter Von Wagner, Galerie Biro, Waldemar Kerschbaumer.

- European Fashion Heritage Association: Craft as Political Art. A Conversation with Loukia Richards.
- Jeweler’s Portraits: Helen Dilkes, Isabelle Azais.
- Contemporary Narratives: Alma Lion, Camilla Prey, Federica Pallaver, Willy van de Velde, Eden Herman Rosenblum, Qiuwen Lyu, Heejoo Kim, Vilnius Academy of Arts / Telšiai Faculty, Mor Carolina Berger, ZLR Betriebsimperium.

> Venues/ Screening Dates & Hours (Free Entry):
1. Monday 1 July, 3.00–5.00 pm
Institut für Film und Videokunst  e.V.
Potsdamer Str. 2
10785 Berlin Mitte
2. Tuesday 2 and Wednesday 3 July, 11.00 am - 7.00 pm (Loop)

Dresdener Straße 26
10999 Berlin (Kreuzberg)
3. Friday 5 July, 9.00–11.00 pm
Gipsstraße 7
10119 Berlin (Mitte)

For more information and detailed program, please visit SMCK On Reel / Berlin:

SMCK ON REEL is a project by SMCK Magazine. The video festival was founded by Loukia Richards and Christoph Ziegler in 2022.
Video works by more than a hundred jewelry artists have already been screened in crafts and jewelry international meetings such as Grassimesse in Leipzig, Bayerischer Kunstgewerbeverein, Galerie Handwerk, Galerie Weltraum in Munich, Metalofonas Biennial in Vilnius, Faktor Art Space in Hamburg, ROJW in Bucharest / Timisoara / Chisinau, and the Museum of History of Ukraine in bombarded Kiev. Hamburgische Stiftung, one of Germany's major cultural foundation, as well as The City of Munich have sponsored SMCK ON REEL video screenings.
Reels offer the art-loving public insight into the maker’s narrative, enable low-budget international networking and promotion, and enrich the viewer’s appreciation of applied art and design.