The HypeBrid by Shani Axelrad

Necklace  /  Abstract

Can the designer use industry resources, such as the logic behind the trend forecasting system, and not belong to it? Is it possible to prove that brands can be established; by installing the same ideology individually? Can the designer's inspiration source come mainly from his point of view as a consumer? Can he use existing consumer products and analyze the next trend through them? In assumption, that there is no line between the designer and the consumer. As a Sneaker-head, I used sneakers as a case study. 
Shani Axelrad
The HypeBrid
925 Silver, enamel, gold plate, sapphire, shrink tubes, shoelaces.
Unique piece

Photo by:
Shai Franco

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