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The HypeBrid by Shani Axelrad

Necklace  /  Abstract
Published: 13.07.2021
Shani Axelrad
Necklace
The HypeBrid
2021
925 Silver, enamel, gold plate, sapphire, shrink tubes, shoelaces.
Photo by:
Shai Franco
Unique piece


Can the designer use industry resources, such as the logic behind the trend forecasting system, and not belong to it? Is it possible to prove that brands can be established; by installing the same ideology individually? Can the designer's inspiration source come mainly from his point of view as a consumer? Can he use existing consumer products and analyze the next trend through them? In assumption, that there is no line between the designer and the consumer. As a Sneaker-head, I used sneakers as a case study. 
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