Open Call for Flying Circus. Carousel

Uncertainty over Schmuck 2021 forces us to become proactive. It is highly possible that no weeks or fairs will take place before autumn 2021, as long as EU Covid-19 restrictions prevail. Digital and online presentations are here to stay. They are cheaper, faster and audience integrative. They may catapult jewelry artists into the limelight adding up a new audience to their followers and potential customers, challenging their talents, and offering new ways to promote their work. Craft Film Festivals worldwide show us the way.

After countless Zoom meetings throughout last year, jewellery artists have to face the fact: many of the online events are tiring - they may even kill a project! Without a strong message, digital presentations have no future. Times demand changes. The secrets are: narrative and performance, moderation and a perfect stage for your work.

The inflation of events surrounding Schmuck did not necessarily counterbalance the lack of conceptual intensity or visual innovation – it did not attract customers either. Luxury goods and art marketing experts - such as Christie's or Miu Miu - work with narrative, plot, and intimacy to successfully address buyers. Intellectual and emotional added value should be included in the promotion of the magic jewellery can offer. Having worked with curating, exhibition design, communication and media, video, and performance for over two decades, we believe that only fresh formats and original content can appeal to the public and the experts.

Flying Circus is the art exhibition and movie project we present during Schmuck Munich 2021 both online and in one of Munich's top ten galleries, regardless of whether the official show takes place or not. Videos created by selected jewellery artists are screened in Weltraum Gallery.

Flying Circus // Carousel is the promotional part of the Flying Circus, open for everyone to participate. In the intervals, between the artists' video presentations, the Carousel video advertorials are screened online and in Weltraum Gallery.


Options to participate in Flying Circus // Carousel
Option 1* – Acrobat
Fee: 50 €
Individual production of the video advertorial of max. 20 seconds. The applicant will receive all necessary information how to shoot the advertorial using the camera or cell phone. 
Additionally, 1/8 page of personal advertisement will be published in SM*CK Magazine #3 digital and print issue.

Option 2* - Horse Riding Ballerina
Fee: 150 €
An individual online instruction course of 60 min will guide you on how to write your script, how to produce and cut your personal video advertorial with max. 1min 30 seconds using your camera, computer, or cell phone. 
Additionally, 1/4 page of personal advertisement will be published in SM*CK Magazine #3 digital and print issue.

Option 3* - Ring of Fire
Fee: 250 €
A video interview with the applicant - including the presentation of work, venue, or collection – and assistance to shoot the video footage. It is included the cut and edit of the video advertorial of max. 2 min.
Additionally, 1/2 page of personal advertisement will be published in SM*CK Magazine #3 digital and print issue.

All videos will be published at the online Opening + Closing of Flying Circus online show (7 + 14 March 2021) and will be included in the Flying Circus video loop screened at Weltraum Gallery, as well as posted on ZLR Betriebsimperium social networks (Youtube, Facebook, Instagram, Twitter, Blog) and relevant organizations of which ZLR Betriebsimperium is a member, such as Klimt02, Res Artis, Onassis Alumni Association, etc.