CANCELED / Branding for Creative Makers. A workshop with Annie Cope

Workshop  /  Making   Design  /  23 Jun 2024
Published: 22.05.2024

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Are you a creative maker seeking to establish a distinctive brand identity? Are you struggling to choose the right fonts and color palette for your branding? Want to learn how to effectively communicate your brand's story and values through strategic branding?

This highly practical and empowering course explores digital resources that will help you design your basic brand elements in just a day under the knowledgeable guidance of an experienced graphic designer and branding expert.
Price: £130
1-Day Course: Sunday 23 June 2024 from 10 am - 5 pm.

Please read the Terms & Conditions before booking the course.

The brand behind your products has never been more important, we are constantly deluged by a stream of visual media through a range of devices. If you want to succeed in a crowded marketplace your brand needs to stand out, engage, and resonate with potential buyers. The aim of the course is to inspire makers to take control of their brand narrative and be confident in promoting it across a range of channels. The course is highly practical; exploring resources and designing basic brand elements.

> The course will focus on different topics:
  • Discuss the nature of a brand and break down a brand into its core elements; brand identity, visual identity, and emotional identity.
  • Interactive brand exercise.
  • Explore a range of digital resources to get started on your personalized branding.
  • Interactive color exercise.
  • Learn about the practicalities; fonts, colors, and file types.
  • Interactive naming workshop.
  • Set up a personalized brand kit on Canva and design a promotional postcard.
Annie will be on-hand in the afternoon to offer advice and branding guidance to all students as you create your unique brand kit.

> Who is the course for?​
Jewelers and creative makers looking to understand how to better brand and market themselves. The course is interactive and aims to promote discussion between participants.

> What should I bring? ​
  • A laptop or tablet is required to participate in the practical branding session in the afternoon. 
  • We will be working on Canva Pro in the afternoon, a free 30-day trial is available, or a monthly sum is charged (£12).
  • Students will also be asked to select a font and bring imagery that they feel represents their brand, more detailed instructions will be provided before the meeting.
> About the tutor:
Annie Cope is a successful brand manager and graphic designer. She has been working as a designer in advertising and marketing for over 15 years. She has worked for a range of international clients including Diageo, Nissan, and the World Health Organisation. She loves to share her passion for good design and branding and empower students to make successful and confident choices on their branding journey. Annie is also a jewelry maker, she now runs a small jewelry brand under her moniker Annie Ricketts Jewellery.
Meet the tutor here.
Workshop process.
Workshop process

© By the author. Read Copyright.