Open Call for the Platinum Jewellery Design Competition 2020

Creating jewellery for lightweight laser cut designs.

Purpose of the Competition
- To create unique and modern jewellery designs that will be used to laser print new lightweight platinum jewellery pieces.
- To find and source new talented designers that will become part of PGI China’s wider network of jewellery designers, helping to create modern platinum jewellery for the modern Chinese woman ( 18 - 35 years).
- To showcase your designs to a wider commercial audience and via social media.

Award
- There will be an award of 500 Euros for each successful chosen design.
- You can enter as many designs as you wish and may have multiple designs chosen.
- PGI will own the rights to the design.
- We may ask to work with you to make some changes and adjustments to your design to achieve platinum suitability.

Jurors
- Tai Wong, Head of Innovation and Product Development at Platinum Guild China.
- Sarah Poots, Jewellery Trend Forecaster.

Entry Criteria
- There are no restrictions on who can enter.
- If you haven’t designed for platinum before please bear in mind that designs are aimed at the fine jewellery market, shapes are streamlined and delicate.
- Deadline is 5th February.

Design Criteria
• Please refer to the ‘Design Inspiration Document’ You can use this document for inspiration and direction when producing your designs and can choose from either Constellation or City Girl directions.
• You can design a necklace, pendant, earrings or ring.
• All the designs should use a ‘cut out’ structure, revealing positive and negative spaces on a flat surface.
• The pieces should be lightweight reflecting the fineness of platinum design, averaging between 2-3 g in metal weight, making them suitable for a younger market and the e-commerce environment. They should still be a luxury jewellery piece and therefore the unique nature of the patterns and designs are paramount.
• The patterns should be fine and intricate but not too complex making them hard to reproduce.
• As the designs are for a new younger generation they can be more experimental and fashion driven than existing platinum design.
• You can also use your own image references and mood boards to give background to the patterns that you recreate.
• Scale of drawing should be 1:1
• The finest lines or hollow spaces should not be below 0.3 mm.