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It's better to start and collaborate with specific associations and people. Interview with Sogand Nobahar by Klimt02

Interview  /  Artists
Published: 11.10.2021
Sogand Nobahar
Sogand Nobahar

Author:
Klimt02
Edited by:
Klimt02
Edited at:
Barcelona
Edited on:
2021
Sogand Nobahar. Earrings: Red Lolita, 2020. Hand dyed sintered nylon powder & silver. 9.2 x 7.1 x 2.5  cm. Photo by: jewelryaround. Sogand Nobahar
Earrings: Red Lolita, 2020
Hand dyed sintered nylon powder & silver
9.2 x 7.1 x 2.5 cm
Photo by: jewelryaround
© By the author. Read Klimt02.net Copyright.

Intro
My works are still evolving, and it is an absolutely pleasant thing for me. Starting with only black and white pieces and getting into the colorful world gradually was a significant path for me. At present, I am thinking about the material. Primarily I have been working with one material in these years, and now after 4 years people that know me, can identify my pieces around when they see them.
Tell us about your background. What were your first influences to be creative and become an artist and what has drawn you to contemporary jewellery?
I come from a mixed background, culturally and educationally. Growing up in Iran, being creative and different was always a gateway for me to freely express myself in a restricted environment. And this helped me get to be noticed in different ways. In the first year of my university in Iran, we had a free theme project and I chose to work on a necklace, since then, the world of jewelry has always fascinated me.
In continue, the study choices and subsequent work experiences in the creative world, have always had their main goal which was to create my own brand in where I could collect thoughts, ideas, nostalgia, experiences and transform them into design pieces. The designs communicate silently what one is, what one believes in, and what one wants to express. A new life to all of those.
Coming from a culture where jewelry is strongly traditional and moving to one of the symbolic countries of fine and high-end jewelry, I believe created a combination with a strong identity for my products. Products with unconventional materials and colors which express precise concepts. In the contemporary world of today, I founded Nobahar Design with a goal to inspire courage, ethical behavior, and peace which helps any person to be their real self.


How important is networking for you in your professional practice and what are your preferred tools for this?
In today’s world, I think networking is a pillar to any successful profession. Social Media for me, of course, is one of the main tools and I can say before the pandemic, international and national fairs, and exhibitions also played an important role in my networking. Which I really hope they can be again as soon as possible.


What are your general thoughts on the contemporary jewellery world, (education, market, development...), where do you see chances and where are dead ends?
I think the world of contemporary jewelry is still extremely small. It is possible one of the reasons is we do not have an official major in the universities dedicated exclusively to this field. There are different courses here and there.They exist a couple of professional training courses too with private associations or schools, but this is not something that helps people and society to accept it as a carrier.
Most of us, when the majority of people I mean those that are not in the contemporary creative world, ask us what you do, we prefer to say generally I am a designer, I am an artist or if we want to go a little in specific, we say I am jewelry designer; but then can you guess most of the time what we receive in answer? oh good, can you tell me what is the value of the gem on my ring? In my opinion, this issue can get resolved only by Official academic training, without that, we remain a narrow world.


Thinking about your career, what role do technology and the digital play in your artistic development & communication?
Einstein claimed, creativity is contagious and today thanks to digital, even those who don't feel they are particularly creative can be infected by the possibilities offered by digital tools and the creativity of others that today can be shared much easier compared to the past. By saying this, I liked pointing out how the research process and development of a creative project now got easier for designers like me.
From the communicational point of view, for me, things are more challenging because it is really important to try to find the right target and audience, and when you do not achieve that, your work can get lost and not understood. Therefore, for communication, I think it is better to start and collaborate with specific associations and people to discover the right target.


How has your work changed over the past few years and what are you excited about these days?
My works are still evolving, and it is an absolutely pleasant thing for me. Starting with only black and white pieces and getting into the colorful world gradually was a significant path for me. At present, I am thinking about the material. Primarily I have been working with one material in these years, and now after 4 years, people that know me can identify my pieces around when they see them.
The feeling is indescribable for me because it was one of my goals to have recognizable designs. And all this happened because of the material, and color style I use. But now, I would like to try and include new material into my works and am trying to find a way to keep my signature on them.
 
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