Sogand Nobahar
Jeweller
Published: 09.12.2022
- Website Sogand Nobahar
- Instagram Sogand Nobahar
- Facebook Sogand Nobahar
- Website Nobahar Design Milano
- Instagram Nobahar Design Milano
- Mail:
- info
nobahardesign.com
- Phone:
- +393288562902
Bio
Sogand Nobahar studied Industrial design in Tehran, then she moved to Italy to continue her education in design and engineering. After graduating from Politecnico di Milano & Politecnico di Torino and also some work experiences in design, production, and engineering in jewelry industry in Valenza, she decided to open her design company. She has been mentioned and awarded six times internationally in the first four years of activity and presented her pieces in several locations inside and outside Italy.Statement
The name "Nobahar" has a Persian background and means "New Spring", symbolizing a new beginning or rebirth. My way of designing jewellery is based on a similar idea and the philosophy of giving birth to new ideas. Each design maintains a concept and the pieces are made to embody the same thought. I create unconventional and thoughtful contemporary jewellery and design pieces. They combine innovation and tradition and are based on the idea of mix and match.My Jewellery implements sustainability in different steps. From design to production to the distribution process, sustainability has remained a priority. The jewellery is thus more than just a designer piece, it serves as a reminder to live a vibrant and meaningful life, both sustainably and responsibly, to enjoy life to the fullest.
PENOMBRE. Latest Collection.
Personality Shadow is part of us that is not visible and some people are even unaware of it. Sometimes we see the shadow, but we do not have the patience or courage to face it.
Recognition of our Personality shadows is one of the most basic concepts in self-knowledge and others. While denying or suppressing our shadows is considered normal, the truth is that escaping the shadows only intensifies their power. The denial only brings pain, torment, remorse, and surrender. If we cannot accept the responsibility of extracting the Shadow under the conscious surface of our mind, the shadow conquers our existence and take control of us: the dark part will start making decisions for us and deprive us of conscious decision-making.
It is only by accepting our duality that we can free ourselves from the behaviors that could potentially cause us to fall. If we do not accept all that we are, the shadow effect will surely surprise us.
I created PENOMBRE collection to remind myself that If I really want inner peace and freedom I need to accept my integrated existence. I need to surrender and stop fighting, defending, pretending, and trying to gain the approval of others. I should not lie to myself. I do not need to be perfect, instead, I need to try to be integrated with myself and accept my light and darkness together. Because this is what creates ME.
PENOMBRE comes from a moment of stillness, while I was waiting outside a building staring at the different shadows created by people, animals, stairways, and objects. It was then, by focusing on an ancient column’s shadow, that I was asking myself what if all these shadows could talk? How many of us can face our inner shadow? How many prefer to ignore it?
I want this collection to be a reminder, in a fun way, to all of us that we are both valuable and worthless, we are both ugly and beautiful, and we are both lazy and vivacious. When we believe that we can only be this or that, then our inner conflict will continue, because then we just want to have "right and good" qualities. But if we accept all the features of existence, we will realize that each of our characteristics is instructive to us. Shadow is not a problem to be solved or an enemy to be defeated, but fertile ground to be cultivated.
As Jung is often quoted saying: The most intense conflicts, if overcome, leave behind a sense of security and calm that is not easily disturbed.
CV 
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- Website Sogand Nobahar
- Instagram Sogand Nobahar
- Facebook Sogand Nobahar
- Website Nobahar Design Milano
- Instagram Nobahar Design Milano
- Mail:
- infonobahardesign.com
- Phone:
- +393288562902
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