OP VOORRAAD at Dutch Design Week in Eindhoven

Artist list

Adam Paxon, Agata Bartos, Anders Petersen, Andrea Wagner, Annelies Planteijdt, Antje Godglück, Atelier Ted Noten, Benedikt Fischer, Beppe Kessler, Bettina Kreb, Birgit Laken, Boris de Beije, Chequita Nahar, C & C, Christina Pauls, Christoph Zellweger, Constanze Schreiber, Dana Seachuga, Dinie Besems, Ela Bauer, Evert Nijland, Floor Mommersteeg, Francisca Bauza, Gésine Hackenberg, Hilde de Decker, Ineke Heerkens, Iris Nieuwenburg, Jacomijn van der Donk, Jantje Fleischhut, Jeannette Jansen, Julia Walter, Karin Seufert, Karola Torkos, Kathleen Fowler Janvier, Ketli Tiitsar, Kseniya Obukhova, Lucy Sarneel, Luzia Vogt, Maaike Ebbinge, Malou Paul, Manon van Kouswijk, Marcella Ferretti, Maria Hees, Märta Mattsson, Masako Hamaguchi, Mette Saabye, Mi-Ah, Mikiko Minewaki, Min-Ling Hsie, Natalie Luder, Nina Helms, Nina Sajet, Noémie Doge, Patricia Thomazo, Pauline Wiertz, PE/AH, Peter Hoogeboom, Roos van Soest, Ruudt Peters, Sarah Enoch, Shu-Lin Wu, Silke Fleischer, SMJD Accessoires, Susanne Hammer, Susanne Klemm, Suzanne Esser, Tabea Reulecke, Ulrich Reithofer, Ursula Woerner.

OP VOORRAAD is The jewellery POP-UP STORE in a hardware shop coat. In 2009 Ineke Heerkens, Jantje Fleischhut and Jeannette Jansen, three Amsterdam based designers, took the initiative to present contemporary jewellery in an unconventional display.

OP VOORRAAD shows the jewellery in what appears to be a hardware shop including its typical perforated walls, supermarket trolleys, cash register, price labels and jewellery displayed in blister packaging.

This intriquing combination succeeds in its aim to trigger the nerve of consumerism and provides a sparkling place where new jewellery design can both be admired and purchased.

OP VOORRAAD shows work of around seventy renowed as well as young international designers. For this concept the designers produce a jewellery multiple in an edition of five. Beginning of each year the collection will be completely renewed. Most of the 360 pieces of the collection 2012 are handmade. Exclusive as well as affordable jewellery.