The Grass Is Always Greener Overseas

Artist list

Tobias Alm, Jamie Bennet, Lola Brooks, Robert Ebendorf, Jenny Edlund, Arthur Hash, Hanna Hedman, Catarina Hällzon, Agnieszka Knap, Matt Lambert, Li Liang, Tara Locklear, Seth Papac, Annika Pettersson, Margareth Sandström, Sondra Sherman, Studio Jungfruhuset Christer Jonsson/Lena Bergestad, Amy Tavern, Lauren Tickle, Peter de Wit

The Grass Is Always Greener Overseas 
An exhibition curated by Platforma, Bella Neyman and Ruta Reifen in conjunction with Sofia Björkman, Platina Stockholm.

The title "The Grass Is Always Greener Overseas" refers to a phrase that implies that assumption that some one’s life is more advantageous then their own. In this particular case, it is the assumption that American artists make that the art jewelry culture is better established in Europe and having in mind that, in the middle of 1900 century, about one third of the Swedish population went to USA for better luck, even today, Swedish artists often think the market is better overseas. Three generations of artists from USA and Sweden were chosen to show the progression of the field and how it has changed over the last forty years. Each artist has a very clear vision and unique voice. Their work stands out amongst their peers for being unlike any other.

PLATFORMA
Founded in 2014, Platforma’s main goal is curate exciting and informative art jewelry exhibitions that will help grow the field’s footprint. Previous exhibitions include, “F-1”  Brooklyn Metal Works, Brooklyn, NY (May 2014) and “Wear It Loud”, R|R Gallery, New York, NY (September 2014). This is Platforma’s first international exhibition. Platforma is the brainchild of Bella Neyman, a gallery director and design journalist, and Ruta Reifen, a jewelry artist and educator.

PLATINA
Since the beginning of 1999 Platina has been on a mission to delight and provoke through the art of jewellery exhibiting wearable and unwearable pieces that convey ideas about what jewellery art is and do. Platina has shown works from many diverse artists in about 150 exhibitions and has been working outside the gallery as well with other exhibitions, popup events, experimental projects, lectures, education and seminars. Platina is situated in Stockholm. The interior was designed by the Swedish architect group OUR, which was awarded the prize for best interior design for its work on Platina by the Swedish design magazine "Forum" in 2001. 12 years later in 2013, Sofia Björkman, Platina's owner, was awarded by the organisation Svensk Form for her work with Platina.
 -2016-2016