Fair  /  Collecting   Exhibiting   Curating   Sieraad2019  /  07 Nov 2019  -  10 Nov 2019
Published: 14.10.2019
Gasholder WesterGasfabriek
Astrid Berens & Maarten Bodt EMB & B Art Events
The overview of Sieraad 2018..
The overview of Sieraad 2018.

© By the author. Read Copyright.

The 18th edition of SIERAAD Art Fair (SAF) will be the most international one. SAF is the only platform in the Netherlands where professional contemporary jewellery designers from home and abroad sell their hand made work directly and in person.
SIERAAD is Holland’s one and only specialized contemporary art jewellery fair where artists present their work themselves and straight to the public. Since its start in 2001, SIERAAD is internationally renowned for the quality of its participants and accompanying events end exhibitions. No wonder, that being part of SIERAAD is one of the hottest tickets in town.
By showcasing as academies, universities, professional jewellery designers and artists YOU can make a great addition to the already impressive international market SIERAAD is offering.

No more than 100 stands for participants who sell products; our selection criteria will be stricter. The period to registrate for participation will also be cut down (we have actually already received a few while the new registration forms are not even available). For the participant too, this will be better – preparation is everything!
We are convinced that everybody is able to find buyers during SIERAAD. But it is also a learning process, selling your own work is SO difficult. And obviously, not every year turns out positive for everybody. Unfortunately, there are no guarantees and it never becomes clear why one year is so much better for participants than another. We provide a lot of tips, which can be found in the manual we send you after receipt of the payment of the first invoice.

It's time to meet your buyers in Amsterdam at SIERAAD. Invest in your own professionalism!
1. Picture this: one hotspot to meet your three target groups face to face. If it sounds too good to be true, you haven’t participated at SIERAAD in Amsterdam yet.
  •  the visitors; over 6000-6800 loving jewellery consumers.
  •  the professionals; your business contacts and people from the cultural world (gallerists, shops etc..).
  •  the press; stylists, journalists etc.
2. During these four days you can considerably develop your network.
3. Direct contact between artist and (potential) client lead to a proven increase in sales.
4. SIERAAD is a fair with style, with a clever mix of very diverse but top-quality work, which guarantees some inspiring and pleasant days with colleagues.

Several museums want to continue their cooperation with us and there are some museums that would like to enter into cooperation. We are going to look into all possibilities and will try to set up a fringe program at SIERAAD in the coming years.

Feedback from participants:
Liisa Hashimoto,
& Iris Saar Isaacs,  InSync Design, Japan and Australia.

I have been exhibiting at Sieraad for five years now, sharing the stand with Iris from Insync Design. Every year I enjoy meeting all the artists from different countries, and meeting every year is like a reunion. In Japan, unfortunately, contemporary jewelry is not known too much to the public, so it is a good opportunity for me to see other artists' works and exchanging information about the jewelry. As to the customers coming to Sieraad, I find many of them coming back every year. And usually, they will kindly come back to our stand and enjoy looking at our new works of art. So, I try to show my works in a different way with different themes every year, always discussing with Iris how to display our stand.
By exhibiting at Sieraad, I have been learning and thinking about the way of showing and selling my pieces, combining one-off pieces and production lines. It is not easy, but it is a good experience for me.
Exhibiting at Sieraad is always my pleasure every year.

/Liisa Hashimoto

Sieraad Art Fair is my favourite show of the year! I love returning each year to meet and engage with colleagues, friends and returning customers who collect my work as well as my regular wholesale buyers. Sieraad is a beautiful event located in a stunning location in the magical city of Amsterdam… should I say more??
/Iris Saar Isaacs,  InSync Design


Marjan Unger is the focus of attention in the lecture program.
There will be 2 lectures every day that is independent of each other, but together will cover subjects that Marjan found important/interesting.
  • Thursday 07.11.2019, 3 pm - 4.30 pm. Marjan Unger by John de Greef and Suzanne van Leeuwen, lecture in Dutch.
  • Thursday 07.11.2019, 5 pm - 6.30 pm. Button & buckle up by Bianca du Mortier, lecture in English.
  • Friday 08.11.2019, 1.30 pm - 3 pm. Glass by Melvin Anderson, Evert Nijland and Mieke Groot, designer, lecture in Dutch.
  • Friday 08.11.2019, 4 pm - 5.30 pm. Selling practices / New mentalities in entrepreneurship by Chequita Nahar & Kalkidan Hoex, Gabriel Guevara, young jewellery desginerslecture in English.
  • Saturday 09.11.2019, 1.30 pm - 3 pm. Jewels, Fred Brom, Steltman Juweliers & Bertwin Heyse van Verbeek Schuttelaar, lecture in English
  • Saturday 09.11.2019, 4 pm - 5.30 pm. Anthropology by Henrietta Lidchi, Chief Curator/Hoofd Conservatoren at Nationaal Museum van Wereldculturen & Chequita Nahar, Jewelry Designer and Dean Maastricht Academy of Fine Arts & Design, Maastricht Coordinator Design & Fatima Essahsah, designer and storyteller and owner BUREAU YAN, lecture in English.
  • Sunday 10.11.2019 1.30 pm - 3 pm. Commissions by Willem Noyons, designer and Interactive 3d visualisation at First Polygon and Christine en Menno Vermeuelen Meiners as commissioner, lecture in English.
  • Sunday 10.11.2019, 4 pm - 5.30 pm. Collecting by Cees Leijenhorst,  Associate Professor for the History of Modern Philosophy at Radboud Universiteit Nijmegen, lecture in English.

1. Marjan Unger Tribute.
2. Drag Power. Gender Pride and Glamour.


SIERAAD Int. Jewellery Art Fair, EMB & B Art Events 
Astrid Berens & Maarten Bodt
Telephone: 00 31 (0) 33 4337009
Mobile: 0031 (0) 6 53 39 36 26 

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Thursday, November 7th: 14.00 -21.00 h
Friday, November 8th: 11.00 -18.00  h
Saturday, November 9th: 11.00 -18.00 h
Sunday, November 10th: 11.00 -18.00 h


Thursday November 7th
13.00 hour: Preview.
14.00 hour: SIERAAD Art Fair open for the public.
17.00 hour: opening 16th edition: opening SIERAAD Art Fair:
Sieraad 2018 fair venue..
Sieraad 2018 fair venue.

© By the author. Read Copyright.
Sieraad 2018 fair venue..
Sieraad 2018 fair venue.

© By the author. Read Copyright.
Sieraad 2018 fair venue..
Sieraad 2018 fair venue.

© By the author. Read Copyright.
Sieraad 2018 fair venue..
Sieraad 2018 fair venue.

© By the author. Read Copyright.
Sieraad 2018 fair venue..
Sieraad 2018 fair venue.

© By the author. Read Copyright.
Sieraad 2018 fair venue..
Sieraad 2018 fair venue.

© By the author. Read Copyright.
Sieraad 2018 fair venue..
Sieraad 2018 fair venue.

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Outside of Sieraad 2018 fair..
Outside of Sieraad 2018 fair.

© By the author. Read Copyright.