CANCELED / SIERAAD 2020

SIERAAD a very special fair where artists from all over the world sell their jewellery directly and in-person to shops, galleries and consumers SIERAAD Art Fair presents; unique, personally designed and crafted pieces of jewellery. Here, the emphasis is on jewellery as pieces of art in which ideas are packaged in materials such as rubber, textile, photos, plastics, wood or ceramics, as well as silver and gold. Also on display will be traditional pieces of art produced by contemporary silver and goldsmiths. Artist-designers from all corners of the globe, including highly talented emerging designers from internationally acclaimed academies, will be exhibiting exciting work not found anywhere else. The 19th edition of Sieraad Fair will take place from 5th to 8th in November.

SIERAAD is Holland’s one and only specialized contemporary art jewellery fair where artists present their work themselves and straight to the public. Since its start in 2001, SIERAAD is internationally renowned for the quality of its participants and accompanying events end exhibitions. No wonder, that being part of SIERAAD is one of the hottest tickets in town. By showcasing as academies, universities, professional jewellery designers and artists YOU can make a great addition to the already impressive international market SIERAAD is offering.

No more than 100 stands for participants who sell products; our selection criteria will be stricter. The period to registrate for participation will also be cut down (we have actually already received a few while the new registration forms are not even available). For the participant too, this will be better – preparation is everything!

We are convinced that everybody is able to find buyers during SIERAAD. But it is also a learning process, selling your own work is SO difficult. And obviously, not every year turns out positive for everybody. Unfortunately, there are no guarantees and it never becomes clear why one year is so much better for participants than another. We provide a lot of tips, which can be found in the manual we send you after receipt of the payment of the first invoice.

It's time to meet your buyers in Amsterdam at SIERAAD. Invest in your own professionalism!
1. Picture this: one hotspot to meet your three target groups face to face. If it sounds too good to be true, you haven’t participated at SIERAAD in Amsterdam yet.
*. the visitors; over 6000-6800 loving jewellery consumers
*. the professionals; your business contacts and people from the cultural world (gallerists, shops etc..)
*. the press; stylists, journalists etc.
2. During these four days, you can considerably develop your network.
3. Direct contact between artist and (potential) client leads to a proven increase in sales.
4. SIERAAD is a fair with style, with a clever mix of very diverse but top-quality work, which guarantees some inspiring and pleasant days with colleagues.
5. SIERAAD is internationally renowned for the quality of its participants and accompanying events end exhibitions.


Feedback from participants:
Liisa Hashimoto, & Iris Saar Isaacs,  InSync Design, Japan and Australia.

I have been exhibiting at Sieraad for five years now, sharing the stand with Iris from Insync Design. Every year I enjoy meeting all the artists from different countries, and meeting every year is like a reunion. In Japan, unfortunately, contemporary jewelry is not known too much to the public, so it is a good opportunity for me to see other artists' works and exchanging information about the jewelry. As to the customers coming to Sieraad, I find many of them coming back every year. And usually, they will kindly come back to our stand and enjoy looking at our new works of art. So, I try to show my works in a different way with different themes every year, always discussing with Iris how to display our stand.
By exhibiting at Sieraad, I have been learning and thinking about the way of showing and selling my pieces, combining one-off pieces and production lines. It is not easy, but it is a good experience for me.
Exhibiting at Sieraad is always my pleasure every year.
/Liisa Hashimoto

Sieraad Art Fair is my favourite show of the year! I love returning each year to meet and engage with colleagues, friends and returning customers who collect my work as well as my regular wholesale buyers. Sieraad is a beautiful event located in a stunning location in the magical city of Amsterdam… should I say more??
/Iris Saar Isaacs,  InSync Design

Lecture programme:
Theme will be BEADS.
There will be 4 lectures, 1 each day.
More to come on our website within the coming months: sieraadartfair.com

There will be two exhibitions:
More to come in the following months. Information: info@sieraadartfair.com

Organisation:
SIERAAD Int. Jewellery Art Fair, EMB & B Art Events 
Astrid Berens & Maarten Bodt
Telephone: 00 31 (0) 33 4337009
Mobile: 0031 (0) 6 53 39 36 26 

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