Open Call for Puyuan International Contemporary Jewellery Art and Design Biennale

中文版 - Chinese version      

Exhibition Dates & Venue

• Exhibition period: November 22, 2025 - February 22, 2026（Long-term cooperation available）
• Opening time: 15:00 on November 22, 2025
• VIP days:  November 20-21, 2025
• Location: Puyuan, Zhejiang Province

Jewellery Brand Recruitment Requirements

• Originality: All works must be independently designed by the brand. Plagiarism or imitation of existing designs is strictly prohibited.
• Industry Experience: The brand should have been established for at least one year, or the designer should have an independent creative portfolio (e.g., award-winning experience, collaboration with renowned brands, participation in fashion weeks).

Timeline:
Submission Deadline: September 5, 2025, 24:00 (Beijing Time)
Selection Notification: Within 15 business days after the deadline (via email)
Contract Confirmation: September 10-20 (online agreement signing)
Plan Finalization: Shortlisted brands must submit complete execution plans within 7 days
Schedule Arrangement: Early setup and adjustments allowed based on finalized brand display plans


All artist/brand application materials should be submitted to: info@jcc-center.com

Submission Guidelines
1. Required Materials:

• Complete series Lookbook
• Artist / Brand introduction

2. Images:

• Format: JPG
• High-resolution close-ups of the pieces
• Max. 3MB per image
• Naming convention: "BrandName_CollectionName_ProductName"

3. Documents:​ 

• Artist / Brand profile
• Product list

4. Videos:

• Format: MP4. Duration: ≤1 minute

About the Puyuan International Contemporary Jewellery Art and Design Biennale

Puyuan Fashion Town, conceived by the same master planning and design team behind Wuzhen, is its "twin town" with a distinct focus: while Wuzhen centers on theater, Puyuan is dedicated to fashion. Adjacent yet thematically complementary, the two towns share an operational model while maintaining independent identities.

The Wuzhen Theater Festival, by deeply integrating culture into tourism, has validated the success of the "historic town + cultural event/industry" model. In 2023, ten years after its establishment, the number of online ticket purchases has exceeded 320,000, making it the most prominent cultural ancient town IP in China.

As China’s largest woolen sweater market and knitwear hub, Puyuan embraces "fashion" as its core identity—expanding its scope to embody "a lifestyle of quality and aesthetic substance." The town is evolving into an integrated ecosystem for fashion, encompassing design, showcases, exhibitions, trade, consumption, and immersive experiences, while positioning itself as a high-end tourism destination.

Against this backdrop, the 1st Puyuan International Contemporary Jewellery Art and Design Biennale was conceived. Building upon the cultural heritage of the ancient town and leveraging the JCC International Contemporary Jewellery Center’s innovative expertise—alongside the academic prestige of the Triple Parade International Contemporary Jewellery Biennale—this event will feature eight national pavilions (China, UK, Netherlands, Germany, USA, Japan, South Korea, Thailand) and four parallel exhibitions (Jewellery & Heritage, Jewellery & Future, Jewellery & Education, Jewellery & Fashion).

Through this framework, the biennale aims to present the most comprehensive creative landscape of contemporary jewellery art and design within a global context, unlocking the infinite potential of jewellery as a material-cultural medium in shaping the future of fashion.


Organizing Institute：
Host Organization: Puyuan Fashion Town
General Planner:
Dingdu Cultural Foundation
JCC International Contemporary Center
TRIPLE PARADE

Biennale President: CHEN Xianghong
Supervising Producer: CHEN Yu
Chief Curator: CHEN Youtong
Executive Producer: YAO Jie

Academic Director: SUN Jie
Art Director: CAI Xingyun
Project Director: SHI Chong, LIU Yunling, SHI Qi


Host Organization: Puyuan Fashion Town：

Puyuan Fashion Resort, located in Puyuan Town, Tongxiang City, Jiaxing City, Zhejiang Province, is the first ancient town after the Beijing-Hangzhou Grand Canal flows out of Jiaxing City, with a core scenic area of 1,287 acres, connecting Changshui in the south and the canal in the north, retaining the architectural pattern and characteristics of the south of the Yangtze River; Relying on the ancient town of water towns in the south of the Yangtze River, local history and culture, and sweater town industry, it is positioned as "China's fashionable ancient town".


General Planner：

Dingdu Culture and Art Foundation is a cultural public welfare organization initiated by Dingdu Group and officially established in 2024, aiming to promote the development of Chinese contemporary poetry and culture and art.

JCC Contemporary Jewellery Center is currently the only art center of its kind in Greater China, which is driven by fashion, design and art, focusing on high-end artistic jewellery and its related fashion and design products. The Center is dedicated to promoting cultural exchange and cross-border collaboration between pioneering and emerging international contemporary jewellery by gathering quality resources from all over the world. The JCC_CENTER is connected to major international museums, art centers, design weeks, and leading institutions at home and abroad to establish a collaborative incubation base, bringing together quality designers, artists, brands and other active resources to build a platform and sustainable development of fashion culture and artistic design in the contemporary market.

JCC Contemporary Jewellery Center, located in Shanghai, Hangzhou, Shenzhen, is a unique contemporary jewellery art palace. JCC_Center, driven by fashion, design and art, is dedicated to creating high-end art jewellery and its derivative fashion design products. The center is not only a stage for showcasing jewellery, but also a bridge for cultural exchange and cross-border cooperation, gathering high-quality resources from all over the world.

TRIPLE PARADE is a unique and avant-garde international design cultural exchange and cooperation project with contemporary jewelry design and art as its theme. From the very beginning of the project's establishment, it has been committed to the core awakening of contemporary art, applied art and design from the perspective of jewelry. The founding core of TRIPLE PARADE is based on the concept of the "Golden Triangle", and its inspiration comes from the thought of Confucius, an ancient Chinese philosopher, that "three people walk together".