Nothing is forever. A Communication Project for Simone Frabboni's work

Published: 15.07.2021
Davide Savaidis
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Simone Frabboni makes jewelry in wood, resins, and other non-precious materials. Our purpose was to communicate his wooden jewelry to a wide public with a video. Working on this project we recognized that an artist’s work and its kind of communication are deeply connected. We cannot use classical patterns and tools to communicate something different. So we started with the desire to go beyond stereotypes about conventional jewelry and we ended up with a model breaking our wooden bangles with an axe into an abandoned wooden shed. The process of making this video accompanied us throughout a journey into awareness of our work and its communication.
/ Roberta Borghesi

Read more in the article by Roberta Borghesi: Nothing is forever. A visual communication project for Simone Frabboni's work