Hard to Find

Why Hard to Find?
Founded in 2013 in Guadalajara, México by Paula Guzmán and Oswaldo Ibarra.
We are interested in studying how the relationship is forged between a person and a luxury object. The scenarios are new, always. The demands are always greater.
We want jewelry to tell stories, to generate experiences, always up to the changing scenarios.


Every year, we welcome the great masters of the jewelry world. From Japan, Holland, Italy, the United States, Sweden... we have brought the greatest minds to teach art, goldsmithing, illustration, ancestral and unique techniques. Only at Hard To Find is it possible to study with these giants, without facing the costs of traveling and studying in their countries of origin. International courses and workshops are scheduled year after year and with reserved admission.
We go to the places where the titans of jewelry live, and we get to know their workplaces, their studios, their teaching spaces. A small committee, called Discovery Pod, undertakes this exploration. We learn directly and understand the context for their creation. These are journeys into the technique, the mind, the life of these jewelry celebrities. But also into the culture, the sensitivity that gives rise to their creations.

Hard to Find is a crossing point, where insights are shared and work is done everyday to discover and reveal the secrets of jewelry. A unique opportunity to those who have a passion for jewelry, those who love beauty or want to explore one of the most beautiful and fascinating professions. 
An original experience to develop a critical eye, elevate personal taste, discover an art and explore cultures. 
Our facilities are the most equipped in Guadalajara, and we have a solid relationship with the jewelry industry. Thanks to this, it is possible for our graduates to find a place in the industry very soon, or create their own brands and networks. 

Masters from all over the world visit us, including contemporary jewelry artists and creative leaders  in various fields. Our students have contact with them even when they do not participate in their courses and workshops. This allows them an up-to-date view of the jewelry industry and creativity in the world with the highest standards.

We have a Foundation year program where we cover creativity, design, branding, business and of course essential skills for a goldsmithing career.
We also have an international yearly calendar with short and intensive workshops covering specific techniques
And last, we have a growing online campus where you can choose and lear at your own pace, Jewelry Illustration and Jewelry Forging and also on set live sessions 3D modelling for jewelry.

2025 Coming Workshops:
- May: Miniature wax modeling and glue monsters by Moto Nakaba
- June: Botanical Jewelry by Kimiaki Kageyama
- September: Jewelry Illustration by Barbara Brocchi
- November: Enameling by Jamie Bennett


Every Year Courses:
Jewelry Diploma (One year course)
Hand engraving
Stone Setting
Forging for Jewelry
Jewelry Design
Branding for Jewelry
3D Modelling
Nano ceramic coating
Copper Electroforming
Editorial for jewelry


Guest artists
Ruudt Peters, 2014 /16. 
Kimiaki Kageyama, 2014 / 15 / 16 / 17 / 18/ 19/22/23/24
Barbara Brocchi, 2013 / 14 / 15 / 16 / 17 /18/19/21/22/23/24
Hanna Hedman, 2014
Istvan Orosz 2014 / 15
Katja Prins,  2015 / 16 
Sarah Campbell, 2015 / 17/19
Felipe Cárdenas 2017 /18/19
Jamie Bennett, 2016 /17 / 18/19/21/22/23
Shinji Nakaba, 2018
Ted Noten 2019
Philip Sajet 2021
Moto Nakaba 2023/24
Steven Goldsmith 2024