handWERK. Tradiertes Können in der digitalen Welt

The MAK exhibition handiCRAFT: Traditional Skills in the Digital Age reflects on the significance and status of handicraft as an integral component of material culture and cultural identity. In six sections, this comprehensive MAK exhibition encompasses handicraft from historical times to current European perspectives, examines how handicraft can help preserve natural resources, explores new developments on the interface to digital technologies, and presents masterpieces from a range of craft disciplines.

Currently the terms “handicraft” and “handmade” are used in an inflationary manner in advertising and lifestyle media. The Maker Movement and DIY culture are enormously successful, creating a worldwide hype. Globally operating luxury labels explicitly foreground handicraft as a mark of quality and distinction, in contrast to the reality of locally operating craftspeople struggling for recognition and a fair wage.