SIERAAD 2009

>> download information about the WesterGasterrei, accomodation and how to get there

>> download the plan of the fair and the plan of the WesterGasfabriek


SIERAAD, International Jewellery Art Fair, is moving to satisfy the growing interest of jewellery artists at home and abroad. The fair will move to the spectacular gasholder on the site of the WesterGasfabriek in Amsterdam.

With our transfer from the RAI to the WesterGasfabriek one of SIERAAD’s long-cherished wishes will be fulfilled. The WesterGasfabriek plays a prominent role in unusual presentations and manifestations in the field of art and culture. In the management of the WesterGasfabriek, the SIERAAD organization has found a partner offering the possibility of expanding the SIERAAD fair and advancing its date. 

That which we had not expected, but did hope for, happened. It appears that, compared to e.g. the RAI, the location and set-up of the fair in the Westergasfabriek drew a relatively large number of stylists and journalists. We regularly see publications in all kinds of interior decorating, lifestyle and fashion magazines featuring the work of participants in the SIERAAD fair. SIERAAD is becoming a source for stylists.
And this is only one aspect how SIERAAD, is working as platform for contemporary jewellery designers.
There are numerous other examples. Contacts on a commercial level, resulting from meetings on a personal basis during the fair, provide earnings for our stand holders even after the event. The yearly PR around SIERAAD generates an increasingly lucrative network of relations for you.

From time immemorial Amsterdam has occupied a leading position when it comes to the production, finishing and sale of jewellery. A glorious past which SIERAAD and the WesterGasfabriek will jointly provide with a new incentive, for which SIERAAD has entered into a long-term cooperation with the WesterGasfabriek. 

In actual fact, this means that SIERAAD will expand and offer more artists an opening to present their work to a wider public. Moreover, starting this year the fair will be held a month earlier, from 5 thru 8 November; in this way SIERAAD will also accommodate the wishes of foreign participants in particular. 

SIERAAD, International Art Fair, is the only international, specialised fair where goldsmiths and jewellery designers show and sell their work directly to the public. SIERAAD also accommodates special exhibitions and jewellery shows. The SIERAAD art fair has existed since 2001 and has become an annual public event lasting four days.

Apart from the classical designs, which may or may not feature the use of gems, there are unusual designs made of unconventional materials

This year Chequita Nahar will make a presentation (with her University from Maastricht )will present the work of their talented students. More information will follow!
 

INVESTMENT

SIERAAD offers these stands for the entire duration of the fair at an introductory rate of €590.00, plus VAT.

This price is inclusive of:
1. extensive pr and marketing by the SIERAAD organization.
2. editorial attention for the ‘chairstands’ in the glossy catalogue-magazine published during the fair.
3. name and website of the exhibitor listed in this glossy catalogue-magazine.
4. construction and lighting of the stand plus the name of the exhibitor (should there be additional requests, there will be extra charges)

NB: The deadline for registration at this rate is 30 July 2009. Subsequently all stand prices will increase by 15%, if we have stands left.

Suggestion: in many cases (former) students can apply for financial support for participation in SIERAAD at institutions for art and culture in the country/town/province of origin. Your assisting and stimulating students in finding out whether they qualify for these kinds of project subsidies is essential.


MORE THAN TWO YEARS
For former students who graduated more than 2 years ago SIERAAD has a “beginner’s stand” of 4 square metres. These are the smallest stands, for first-time participants in SIERAAD. Jewellery designers will have two walls at their disposal of 2 metres wide and 2.70 metres high, covered with flannel. The stands have two spotlights and their price, for the entire duration of the fair, will be €835.55 plus VAT.

This price is inclusive of:
1. extensive pr and marketing by the SIERAAD organization.
2. editorial attention for the exhibitors in the glossy catalogue-magazine published during the fair.
3. name and website of the exhibitor listed in this glossy catalogue-magazine
4. construction and lighting of the stand plus the name of the exhibitor

NB The deadline for registration at this rate is 30 July 2009. Subsequently all stand prices will ncrease by 15%.

WERE
SIERAAD International Jewellery and Silver Design Fair is the only international specialised fair where gold/silversmiths and jewellery artists show and sell their work directly to the public. SIERAAD also organizes special exhibitions and jewellery shows.

SIERAAD International Jewellery and Silver Design Fair has existed since 2001 and is an annual four-day public event.

For all information: www.sieraadartfair.com 
 

Organisation

EMB & B Art Events & Foundation Art in Business & New Traditional Jewellery
Astrid Berens & Maarten Bodt
Leersumseberg 28
3825 EC Amersfoort, The Netherlands

Telephone : 00 31 (0)33 4337009
Fax: : 00 31 (0)33 4766296
Mobile : 0031 (0) 6 53 39 36 26 
 

Activities

The exhibition of entries for the international design contest New Traditional Jewellery, which is part of the SIERAAD fair, is literally and figuratively its heart.


NEW TRADITIONAL JEWELLERY GROWS INTO A BIENNIAL EVENT

THEME INTERNATIONAL DESIGN CONTEST AND EXHIBITION IN 2010: TRUE COLOURS

Starting with the fourth edition, New Traditional Jewellery (NTJ) will become a biennial event.

The three preceding editions of this international design contest and the ensuing travelling exhibitions have been proof of the success of this project and its right to exist. The quality requirements as to the nature and scope of and entries for the event are becoming increasingly strict. In order to meet these requirements in a professional manner NTJ will become a biennial design contest.

The next edition will be in 2010. For the design contest and exhibition 2010 the technical jury of New Traditional Jewellery (NTJ) has chosen the theme ‘True Colours’ because literally as well as figuratively this theme offers considerable scope for inspiration.