SIERAAD 2016

Traditionally, jewellery art in Holland was a craft that took its importance from, among other things, the many national costumes and the jewellery that went with them. Apart from its function as ornament it also conveyed meaning: jewellery worn during mourning or on the occasion of birth, marriage or other special events.

When the traditional costumes disappeared from the scene, the craft of jewellery making lost some of its importance, but the know-how remained and increasingly the craft developed into a form of art. These days, jewellery art, as a lesser-known branch of the plastic arts, is often regarded as a separate group within the world of design.

In the past ten years, jewellery art which combines autonomous artistic skill, design, craftsmanship and innovation, has undergone a rapid development, in the same way as happened, earlier but at a much slower pace, with fashion. There is an increasing number of artists in this field, Holland has some good professional training schools, in Amsterdam a jewellery quarter is in the making and this country has a growing number of internationally known jewellery artists. For a large part the credit for this development may go to SIERAAD Art Fair which will celebrate its fourteenth edition in the Gashouder on the Westergasterrein in Amsterdam this coming November. Apart from a fair for professionally trained artists, the international event is also a platform, a meeting place for collectors, wearers, aficionados, observers, curators and, especially, enterprising artists. Without SIERAAD Art Fair Dutch professional jewellery artists would have less turnover, less exposure, less market, less recognition, and Holland would not take up a prominent position and have a far less appealing potential than is the case at the moment.

Jewellery artists and designers abroad have not failed to notice this development and they too regard SIERAAD as the international presentation platform, where contacts are made directly with their target group and where direct sales are made, all of which contributes to their independent entrepreneurship.

It is not just consumers, but also curators of museums and collectors that find their way to SIERAAD ART FAIR. SIERAAD Art Fair is organized by: EMB&B Art Events

It's time to meet your buyers in Amsterdam at SIERAAD. Invest in your own professionalism!
1. Picture this: one hotspot to meet your three target groups face to face. If it sounds too good to be true, you haven’t participating at SIERAAD in Amsterdam yet.
*. the visitors; over 6800-7400 loving jewellery consumers
*. the professionals; your business contacts and people from the cultural world (galerists, shops etc..) and
*. the press; stylists, journalists etc.
2. During these four days you can considerably develop your network.
3. Direct contact between artist and (potential) client leads to a proven increase in sales.
4. SIERAAD is a fair with style, with a clever mix of very diverse but top-quality work, which guarantees some inspiring and pleasant days with colleagues.
 

Subscribe to the newsletter to be updated by clicking here

Parking and map
Cars are not allowed on the premises; parking is possible in Parking Garage Westersluis, Van Bleiswijkstraat 8, corner Haarlemmerweg –Van Slingerlandtstraat. The parking garage (Q-park) is diagonally opposite the gasholder, at about 6 minutes walking distance.

Click here to download the plan of the premises in PDF-format. (PDF will be opend in a new window)

The building “1 located on the map is the “Gashouder” where SIERAAD Art Fair is organized

Organisation
EMB & B Art Events & Foundation Art in Business & New Traditional Jewellery
Astrid Berens & Maarten Bodt
Leersumseberg 28
3825 EC Amersfoort, The Netherlands

Telephone : 00 31 (0)33 4337009
Fax: : 00 31 (0)33 4766296
Mobile : 0031 (0) 6 53 39 36 26